If this Bank of America - Countrywide deal goes through it will certainly maneuver BOA into a more competitive position as far as the online mortgage lead marketplace. Not sure how, or if they will continue to use the generation systems that are currently in place at CWF or not. But, it would certainly appear to be an improvement to there current generation systems. Countrywide is in the top 5 and Bank of America is generally bringing up the rear of the top 10. You can bet BOA was aware of this when they made the offer for Countrywide.
I find this interesting for several reasons. From a small brokers perspective it re-enforces the need to have an online lead-generating system in place. It's gotta be part of the marketing plan no matter what size shop you run!
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